McDonald’s offers new customer experience

McDonald’s in Big Rapids now offers self-order kiosks, table service, mobile order and pay and more in hopes of improving the customer experience. For anyone who does not want to use the new services, people can still place their orders at the counter. (Courtesy photo)

BIG RAPIDS — Long lines may be a thing of the past as McDonald’s introduces new technology meant to improve the customer experience.

Big Rapids McDonald’s owner and operator Eric Rodewald hosted a community open house on Saturday, June 9, at the restaurant, 1020 S. State St., to showcase its new services, including self-order kiosks, table service, mobile order and pay and more.

Kellie Eversole, one of the managers at this location, explained there are guest experience leaders who show people how to use the kiosks as they enter the restaurant. However, for people who don’t want to use the new kiosks, there still will be employees at the front counter to take orders.

One of the main benefits Eversole expects to see is shorter and more manageable lines as more people gravitate to the new ordering system.

“College students really like the technology, so it helps with the line,” Eversole said.

This McDonald’s location is one of 100 across Michigan to offer this new customer experience.

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