The Yellow Window sees rise in customers after move

Jan Cassidy, owner of The Yellow Window and Little Brown Sack Deli, assists customers at her store’s new location on South Michigan Avenue. Cassidy said the new building has been a good fit for her business. (Pioneer photo/Taylor Fussman)

BIG RAPIDS — As locally owned businesses in downtown Big Rapids continue to thrive, some entrepreneurs are seeing an upward trend in daily foot traffic.

Jan Cassidy, owner of The Yellow Window and Little Brown Sack Deli, said she chose to move the location of her store one block north on South Michigan Avenue because it seemed like there would be a potential for more customers.

“This block is just busier,” Cassidy said. “It’s amazing the difference in foot traffic.”

The Yellow Window and Little Brown Sack Deli, previously located on the 200 block of S. Michigan Ave., opened its new location at 111 S. Michigan Ave. about two weeks ago.

Cassidy explained she had been looking for a new building to house her store on the 100 block of the street for awhile, and this location seemed to be the right fit for the business.

She said in the short time since the move, she has seen a significant increase in customers.

“It’s been a lot of new people that didn’t even know we were in town,” she said. “You can see as you walk by that they want to come in.”

Originally opened at its old location in 2016, the store sells mostly homemade products from local individuals, including decorations, home goods and some clothing. Cassidy said there also is a small lunch counter.

Cassidy isn’t the only business owner who has noticed this trend, as Niki Stricker, owner of The Pie Hole, also moved her business from the 200 block of S. Michigan Ave. to the 100 block in the past couple weeks.

She said previously part of this decision was due to an increased amount of foot traffic on the middle block of the street as well.

Regardless of which section of the downtown area businesses are located on, Cassidy said it is good to see so many locally owned stores.

“Hopefully, we will be here for awhile,” she said.

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