Pretty In Pink Salon: cuts for a cause

(Abigale Racine/News Advocate) Pretty In Pink Salon owner, Maggie Diebel, poses in front of her newly opened establishment that promises that every hair service and retail purchase will benefit West Shore Medical Center.

MANISTEE – The Pretty In Pink Salon downtown Manistee has opened its doors with the intent to make more than a profit.

Owner Maggie Sandretto-Diebel decided to open her business for the greater good and to make an impact on those whose lives been affected by cancer.

With every hair service and retail purchase, the salon will donate a percentage of its profits to the West Shore Healthcare Foundation.

“West Shore Healthcare Foundation is greatly appreciative of the financial support from Pretty In Pink. Their quarterly contributions will help West Shore Medical Center provide our community with the newest technology and best patient care for the early detection of breast cancer,” said Rachel Estabrook, executive directior at West Shore Healthcare Foundation.

Sandretto-Diebel knows all too well how life can be altered by the disease, so her business and her efforts toward making her community healthier has personal meaning.

“My grandmother is a breast cancer survivor and cancer is in the family,” said Standretto-Diebel. “I want my salon to make people feel happy. The last thing you want to do is get a bad haircut or not go to a friendly place. Even when people are going through a bad time, I want them to be happy here.”

Pretty In Pink Salon offers an unique and generous service as well, providing free wigs to women. The wigs are provided by the American Cancer Society, and the customer will have a personal session where she will be fitted for the wig, taught how to treat, maintain and style it, and personalize the wig as well.

“I love working here. I was interested in the cause because my aunt passed from cancer. I really liked the thought of helping people, before [us] [the closest] wigs were only available in Grand Rapids and Traverse City,” said Ashley Pratt, a cosmetologist at Pretty In Pink who was trained to treat and stylize wigs while she studied at the Traverse City Beauty College.

Pretty In Pink offers other services as well, including haircuts, foil and cap highlights, special occasion styling, facial waxing and perming.

“Business has been very busy, and all of the feedback I have heard back so far has been good.  I am taking baby steps,” said Sandretto-Diebel, who is also a mother of 3 children. “Once I get a routine down, I hope to be working less, my kids are very important to me.”

As long as the business remains consistently busy, it is certain that the Pretty In Pink Salon will make remarkable differences in the lives of those affected by cancer in the Manistee community.

For more information, visit the Pretty In Pink Salon facebook page or call (231) 510-7465 to schedule an appointment.

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