OUR VIEW: Going pink for breast cancer awareness

Rain or shine, for past decade hundreds of Manistee residents and beyond have come out in support of the Paint the Town Pink event.

The event helps to awareness of and support for the fight against breast cancer in addition to donating money to women’s health services at Munson Healthcare Manistee Hospital.

In honor of the event’s 10th year and National Breast Cancer Awareness Month, the News Advocate’s front page will turn pink for a week in support of the event, which takes place at 4 p.m. on Thursday, starting at the Vogue Theatre on River Street.

A ceremony will be held at 4:45 p.m. with the ribbon walk starting at 5 p.m.

Participants are encouraged to dress in pink for the event

This year, loved ones are being recognized with their names placed on large pink bows that are affixed to the light poles downtown. Funds raised from the bows stay local and benefit women’s health services.

Donations from past events have went toward the purchase of a digital mammography unit, a breast biopsy chair and PET scan services at West Shore Medical Center.

For the fourth year, you can also help us show support buy purchasing a News Advocate out of the pink coin box located in front of our office on the corner of Water and Maple streets. The box will be there all month, and half of the proceeds from sales will be donated to the Munson Healthcare Manistee Hospital Foundation. The box was originally painted pink by Linke’s Body Shop.

Many businesses show their support by decorating their storefronts and window displays with pink items and encouraging messages.

For more information on the event, call (231) 398-1270 or visit westshoremedicalcenter.org/pttp.

Paint the Town Pink is something everyone should get behind, because almost everyone has been touched by cancer in some way. We encourage everyone to get out and take part in the walk or make a contribution for the fight against breast cancer. Let’s make the 2017 campaign and 10-year anniversary the most successful yet.

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