West Shore Eye Care honored by CooperVision

LUDINGTON — For its leadership in optometry and delivery of exceptional care to its patients, West Shore Eye Care in Ludington has been named a 2019 Best Practices honoree by CooperVision, Inc. — one of the world’s leading manufacturers of soft contact lenses.

Now in its fourth year, the Best Practices initiative seeks to discover and recognize U.S. eye care practices that have found unique ways to drive growth in their businesses, and celebrate the visionary and innovative things they do every day for their patients and communities.

West Shore Eye Care is included among the 10 honorees chosen as this year’s class of Best Practices after a nationwide search that began in Fall 2018. Honorees were first announced last month, and are profiled on the program’s web site at www.eyecarebestpractices.com.

Founded in 1991 by Jennifer Branning, OD, West Shore Eye Care has become a leading provider of comprehensive, personalized medical eye care for all lifestyles. Over the years, Dr. Branning and her team have stressed the importance of customer service, treating everyone who walks through the door as if they were guests in their homes.

As such, patients enjoy every convenience: the option to borrow potential frames to take home for input from their families; trials of daily disposable contact lenses for those who have never tried them; reduced paperwork; refreshments — the list goes on and on. As the only dry eye center in a 140-mile radius, West Shore Eye Care is early to adopt the latest dry eye treatments and tools, including amniotic membranes, True Tear, InflammaDry, Tear Lab, and serum tears. The practice has even partnered with a surgeon in Traverse City, Mich., to make amniografts for conjunctival chalasis available to its patients. The practice’s commitment to its community extends beyond eye care; each year, West Shore Eye Care sponsors an eye exhibit at the local children’s museum and gives donations to the local arts center, Rotary, and various youth sports teams.

“I am so proud of my staff, who have worked hard every day for the past 34 years to provide excellent service to our patients,” said Jennifer Branning, OD, West Shore Eye Care. “Being recognized as one of CooperVision’s Best Practices is an honor for all of us.”

All U.S. optometry practices currently fitting contact lenses were eligible for consideration. Candidates were evaluated and honorees were selected by a panel of judges made up of past Best Practices honorees, optometry industry experts, and CooperVision leaders. Evaluation was based on insights and experiences shared about the practices’ innovation, patient experience, and business culture.

“Like many industries, the field of optometry is ever changing, which presents new challenges for eye care professionals every day,” said Michele Andrews, OD, Senior Director of Professional and Academic Affairs, North America, CooperVision. “Creative, innovative practitioners and their staffs — like those at West Shore Eye Care — are overcoming those challenges, delivering the best possible eye care to their patients, and building prosperous practices in the process. These are exactly the experiences we set out to uncover with the Best Practices initiative, and it’s truly inspiring. We look forward to partnering with West Shore Eye Care and our other Best Practices to share their stories across the industry to help educate others who strive to do the same.”

In the months to come, the 2019 Best Practices will be broadly recognized and presented with opportunities to help educate and elevate the profession through the telling of their stories across the United States. In addition, honorees have been invited to attend an educational meeting hosted by CooperVision in Austin, Texas this spring, where the honorees will have the opportunity to meet and share their experiences with each other.

CooperVision will open 2020 Best Practices submissions later this year. The Best Practices program is an annual event, and part of CooperVision’s commitment to showcasing the dedication of eye care practitioners to their patients and communities. To stay up to date on this program and learn more about this year’s honorees, visit www.eyecarebestpractices.com and follow CooperVision on Facebook and on Twitter.

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