Chamber hosting Lunch and Learn event on June 13

BIG RAPIDS – Local businesses should be benefiting from outdoor recreation enthusiasts visiting the area.

According to a 2017 study by the Outdoor Industry Association, the outdoor recreation industry generates approximately $886 billion in consumer spending annually. Recreational business is on the rise and small businesses should be getting the maximum revenue from visitors to the many trails in Mecosta County.

The Mecosta County Area Chamber of Commerce wants to make sure local small businesses are capitalizing on this trend, by hosting a Lunch and Learn event from 11:30 a.m. to 1 p.m. on Wednesday, June 13, at Pocket Park in downtown Big Rapids.

Led by Jayne Wekenman, adventure coordinator for Ferris State University and administrative assistant at the chamber, the discussion Trail Commerce and Your Business will focus on how business owners can benefit from trail users and the revenue they generate. Wekenman will share tips on how to make your business more “trail friendly” and learn about the rise in recreation commerce around the country.

On the way to Pocket Park, attendees can stop by Three Girls Bakery and receive 10 percent off and a free beverage with purchase when they mention they are attending the Lunch and Learn. The bakery recently has expanded its menu to include several sandwich and wrap offerings. If attendees call ahead at (231) 796-4822, Three Girls will have their order ready to go.

Space is limited for the event. Those wishing to attend should register at or by calling (231) 796-7649.

Contact Megan at for more information.


Posted by Mecosta Chamber

The Mecosta County Area Chamber of Commerce is a voluntary network dedicated to promoting the quality of life through economic, educational and cultural development of Mecosta County. Visit them online at

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