Jesse McCartney to headline March 30 Music Takes Action benefit concert in Wink Arena

Submitted to the Pioneer

Singer, songwriter and actor Jesse McCartney will perform in Ferris State University’s Jim Wink Arena Saturday, March 30, in the fourth annual Music Takes Action concert, with the show beginning at 7 p.m. (Courtesy photo/Alex McDonell)

BIG RAPIDS — Entertainer Jesse McCartney will headline the Music Takes Action lineup on Saturday, March 30, as Ferris State University’s Music and Entertainment Business students support the annual benefit concert beginning at 7 p.m. that evening in Jim Wink Arena.

MEB students Alyssa Bala, a junior from Clinton Township, and Taylor Funari, a junior from Cleveland, Ohio, are the event’s co-coordinators. They said they used social media channels to announce McCartney’s appearance in late January.

“Most of our audience will remember Jesse from his work on soundtracks for the Disney Channel, with hits like ‘Beautiful Soul’ or ‘Leavin’,’ or as a cast member on ‘All My Children,’” Bala said. “He has developed as a popular music artist, with a number of hits over the years. We expect his appearance will bring in a female-skewed audience for Music Takes Action.”

Organizers made tickets available to Ferris students on Monday, Feb. 4.

“We wanted to give the university community the priority for the first week of sales,” Bala said. “We are happy to offer our show to a larger audience, for those who are interested in Jesse McCartney and the rest of our lineup.”

Beginning Monday, Feb. 11, tickets were made available to students and the public for $10 apiece, at the Ewigleben Sports Complex Ticket Office or online through Star Tickets. Ticket office hours are from 9 a.m. to 5 p.m. Monday through Friday and until 7 p.m. on Wednesday, Feb. 13, and Wednesday, Feb. 20, with the office also open at 12 p.m. on Saturday, Feb. 23. Meet and greet tickets also are available for $40 as of Monday through the CLACS office or a credit card purchase mechanism on the Music Takes Action Facebook page.

Funari said Music and Business Entertainment students receive the opportunity to develop their skills by accepting assignments which expose them to various duties and responsibilities.

“Both Alyssa and I have been involved as volunteers supporting MEB productions, such as ‘On The Rise,’ where we featured an independent band, Michigander, and blues/rock performer Jake Kershaw, in the last academic year,” Funari said. “Our current coordinator roles give us a good idea if we wanted to pursue careers in concert promotion or artist representation.”

Bala said Music Takes Action is structured to benefit a charitable cause, and this year the group chosen to receive the support is “I understand, (love heals),” an Ada, Michigan-based nonprofit organization.

“Their focus is on providing support to those who have been affected by suicide, or those who are living with mental illness,” Bala said. “They distribute mental health care packages and host monthly educational awareness events in a variety of West Michigan communities. We are honored to support this cause with proceeds from the Music Takes Action event.”

Entertainment Unlimited, the campus programming board at Ferris, is the sponsor for Music Takes Action. Anyone with a disability who needs special accommodations to attend the event should contact the Entertainment Unlimited office at (231) 591–2610 or by email at least 72 hours in advance.

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